Why Evergreen Content and Pinterest = The Smartest Way to Build a Passive Funnel

You should be building a business that supports your life—not one that constantly pulls you away from it.

But if you're a busy mom running a business, I know how it feels. You’re already stretched thin, and yet the pressure to “show up” every day just to stay relevant is real. You post on Instagram, record a reel during nap time, fire off an email while reheating coffee for the third time, maybe even jump on a live between dinner and bedtime. And by the end of the week?

You're completely drained.

And the kicker? That content you worked so hard to create barely lasts 48 hours and that's if you’re lucky. Blink, and it’s buried in the algorithm. So you start again. And again. And again. Caught in the endless loop of feeding the content machine, hoping not to disappear.

It’s exhausting. And honestly? Unsustainable.

But here’s the truth: You deserve better than that.

You deserve a business model that gives back your time not only taking. One that keeps working when you’re offline, at the park with your kids, or simply choosing rest over reels.

That’s why I’m such a big believer in evergreen content—and even more so, in using Pinterest to support it.

When you pair the two, you’re not just creating content, you’re building a business that grows in the background. A business that breathes. A business that works while you live your life.

And here’s the part that usually makes my fellow mamas do a double take:

A pin is essentially immortal, it cannot actually die. And a good pin will resurface and be found with optimized keywords.

Let that sink in. The content you made during one focused nap time? It’s still working long after the baby’s out of diapers.

So no—this isn’t about adding “one more thing” to your already full plate. This is about getting off the content treadmill and putting systems in place that do the heavy lifting for you.

Let’s break down exactly how that works.

Evergreen content is content that stays relevant over time. It’s not based on trends or time-sensitive events. Instead, it’s the kind of helpful, foundational content your audience will always need. Think:

• “How to create a content calendar”

• “How to make money with Affiliate Marketing”

• “How to set up your first sales funnel”

Now, creating that kind of content is smart. But here’s where it becomes powerful. You pair it with a platform that keeps showing it to new people long after you hit publish.

Spoiler alert: that platform is Pinterest.

Many people think of Pinterest as a social media, but this is where they are wrong. It is a visual search engine. Basically a much prettier Google. Content is searchable, discoverable, and shareable for months (even years) after you post.

Let that sink in: YEARS!

A single pin can continue sending traffic to your blog post or sales page long after you’ve forgotten you even created it.

This is the dream come true for content creators. Here's why Pinterest is perfect for your passive funnel strategy:

1. Long Lifespan = Long-Term Traffic

While an Instagram post might give you 24–48 hours of visibility, a well-optimized pin can drive clicks for months. This means the content you created weeks—or even years—ago is still working for you behind the scenes.

2. It Feeds Your Funnel Automatically

Every pin is a clickable link. That means you can drive traffic directly to your blog post, opt-in page, lead magnet, or product. Once it’s in the funnel, the automation takes over. And you can always go in and refresh the links or correct them if you take a different direction in business.

The best part? You’re not starting from zero every month. The funnel keeps filling itself.

3. Pinterest Users Are Planners (aka Buyers)

People come to Pinterest in search mode. They’re looking for solutions, ideas, inspiration. They’re actively problem-solving—and that’s exactly when you want them to discover you. That makes them way more likely to engage with your content, sign up for your freebie, or invest in your offer.

Here’s the truth: most of the women I work with don’t want to be online 24/7. They want time freedom and want to provide value without having to be attached to there wi-fi.

They’re not chasing vanity metrics. They’re building freedom-focused businesses. Where time is their currency.

And that means setting up systems that work without you having to be present every moment of the day. Systems that still generate leads, nurture your audience, and make sales when you’re offline, on vacation, or simply living your life.

That’s exactly what an evergreen business model is designed to do.

It looks like this:

• Evergreen content that solves problems over and over again

• Pinterest driving steady, organic traffic to that content

• A funnel in place to guide those visitors into your world (and ultimately, your offers)

And once you build that system? You don’t have to hustle every day. You just need to maintain and optimize.

You didn’t start your business to burn out.

You started it for freedom, purpose, and impact—not to feel chained to your phone or constantly behind on content. Evergreen funnels supported by Pinterest give you exactly that: a simple, scalable way to grow your business without being “on” all the time.

When set up right, Pinterest becomes the engine that drives steady traffic to your content, your opt-ins, and your offers—long after you hit publish.

So if you’re ready to stop scrambling and start building something that actually works in the background…

Pinterest is the best place to start.

Plant the seed once. Water it a bit and let it grow.

That’s the evergreen way.

And if you’re ready to turn strategy into action, I created Pinning for Profits just for you.

It’s my step-by-step system that shows you exactly how to use Pinterest to build an evergreen funnel that works while you rest, raise your babies, or simply breathe.

Because a profitable business shouldn’t require your constant presence.

It just needs a smart, sustainable plan.

Pinning for Profits is that plan.

And I’d love to show you how.